20 Pledges for a better future


Since 2011 Yarlington has responded to our nation’s ever growing housing crisis by delivering our ‘Building Communities’ Strategy. This resulted in Yarlington building more homes than ever before, and offering a broader and deeper range of services. Our published annual reports demonstrate that the strategy has served us extremely well with much to be proud of; but clearly there is much more to do.

We, of course, don’t claim to have all the solutions but what we have done is asked our customers, stakeholders and staff:  What should our contribution and involvement be to addressing our societal challenges? 

In April 2014 we launched our new 2020 strategy which encompasses 20 Pledges we aim to fulfil by the year 2020.

The 20 Pledges vision was the result of the consultation with our communities, our stakeholders and our staff. Not only do they reflect the priorties of the organisation and what we intend to do but represent our direct response to what we have found are the needs and aspirations within our communities.

Alongside our team’s commitment to deliver the 20 Pledges, we will be investing in excess of £500 million pounds over the next six years.  This investment will support the creation of more new homes and the development and delivery of a broad range of services. We hope you agree that our pledges represent our continued passion and commitment to build thriving and happy communities.

“There are exciting and challenging times ahead for our organisation. Our pledges represent a road map to success. We want to provide the best possible service to our customers, whilst retaining and attracting excellent staff. By driving greater certainty into the business, and planning for the future, we can ensure that we move forward confidently and with clarity.

Our ambitions are many, and we are confident that they each will be realised."

Chief Executive Gary Orr

Our 20 Pledges that will ensure a better future for our residents, our communities and our business:

  1. Provide brilliant service
  2. Work tirelessly to eradicate fuel poverty within our communities
  3. Ensure all of our households have access to online services
  4. Work to reduce the social and economic gaps that exist within our communities
  5. To build 1,500 new homes by 2020
  6. The Best Employer 
  7. Support community leaders
  8. Have a thorough understanding of our costs and value
  9. Financially stronger than we are today
  10. Exercise outstanding governance & leadership
  11. Have continuous improvement and innovation running through all of our key processes
  12. Maximise Social Value opportunities in everything we do
  13. Support and enable the vulnerable 
  14. Environmentally aware and acting upon it
  15. Be a partner of choice, and set the agenda
  16. A creator and supporter of community assets
  17. Use customer insight to drive business decisions
  18. Provide a work environment and culture that enables employees to thrive
  19. Be open to bringing new, added value businesses into the group
  20. Have a portfolio of properties that people want, can afford and add to our bottom line

We have three strategies:

  • Customer - covers our Customer Services and focuses on the delivery of 11 Pledges (1, 2, 3, 4, 7, 12, 13, 16, 17 & 20) Click here to view our Customer Services Strategy.

  • Organisation - picks up 7 Pledges (1, 6, 8, 9, 10, 11, 14, 15 & 18)

  • Growth - considers how Yarlington delivers the final two pledges (5 & 19)

More information can be found in our Building the Future Customer Services Strategy booklet here or in the useful downloads section on the right hand side of this page.